My Climate Story

Build connections. Make yourself understood. Get funded. Have impact!

The climate change solutions space is exploding. How will you get your humble startup noticed and funded?

My Climate Story

Stand out. Get funded. Have impact!

The climate change solutions space is exploding. How will you get your humble startup noticed and funded?

As a startup founder

As a startup founder

90% of your job is storytelling

90% of your job is storytelling

First: To INVESTORS

  • At pre-seed and seed stage, you ARE your business.
  • Pitching is the story of why you and your co-founder(s) are the ones to make your great idea a reality.

Later: To CUSTOMERS

  • Once your business is off the ground, it’s time to tell a different story.
  • To build your brand for your customers, tell a story of the climate problem and how your product or service can help to fix it.

We're here to help you tell better stories.

We're here to help you tell better stories.

Process

Our process blends verbal and visual narrative development with coaching to empower you to tell your story to any audience with confidence. Here is just one of the many pathways we could take together:

1. Discovery call / meeting

Over the course of a 30-minute conversation, you'll get to understand the process better and evaluate whether there is a good fit for your needs.

2. Origin story interview

We'll meet either in person or virtually, so that we can learn about your journey.

3. Narrative development

Your unique origin story will be crafted from a recording of the interview we conducted. We may write this for you, or it may be co-created.

4. Photos and video

After developing a shot list based on your narrative story, we'll spend a full day together to develop a bank of beautiful, compelling images and video b-roll that illustrate who you are and what you and your company are all about.

5. Editing

Now, sit back and relax while your digital content is developed for you.

6. Asset handover

You'll receive your origin story in the form of an embeddable Adobe Spark webpage, a bank of standalone images that are downloadable in a range of sizes, and HD video files.

7. Storytelling training

Everyone has an armoury of stories inside them, but few know how to access it. We will work one-to-one with you to learn the art of storytelling, and help you develop a repertoir of stories to keep in your back pocket for whenever you need them.

8. Pitch and delivery coaching

Once you feel confident that you have mastered your story, we will coach you to pitch eloquently, genuinely and convincingly to investors, in a language that can be understood by all.

9. Executive coaching

We can also help you connect with your vision and purpose, develop emotional intelligence and manage any climate anxiety you may experience. Not only will this benefit you, it will help you convince investors you're a safe pair of hands for their money.

"I'm on a mission to empower climate solutions startups and their founders to get funded."

Robin Wyatt – Visual StorytelleR

Robin Wyatt, photographer, climate change, climate tech

"I'm on a mission to empower climate solutions startups and their founders to get funded."

Robin Wyatt – Visual StorytelleR

Robin Wyatt, photographer, climate change, climate tech

Case Studies

Meet two of our clients. Peter is the founder of a climate tech company, while Luke started a sustainability consulting firm.

Peter Wortsman – Founder's Story
Luke Douglas-Home – Founder's Story

Sea levels are rising.

You have a solution. Let us help you make waves.

Our Team

You couldn't be in better hands

Sandy McDonald

Storytelling Coach

‘Storytelling for business’ coach Sandy McDonald has worked with hundreds of founders, business professionals and academics to bring clarity into their complex communication worlds, and affect transformation through purpose-driven contextualised storytelling. She believes that stories, when told coherently from clarity of purpose and principles, act as a conduit to curiosity and truth seeking, fuelling the energy to enrich, transform and save lives… and the planet, too.

Alongside her husband Roger, a business writer, Sandy runs four coaching programmes through My Climate Story: The Story Revealer, Perfect Pitch, On the Stage and Storytelling Mastery.

Sandy McDonald

Storytelling Coach

‘Storytelling for business’ coach Sandy McDonald has worked with hundreds of founders, business professionals and academics to bring clarity into their complex communication worlds, and affect transformation through purpose-driven contextualised storytelling. She believes that stories, when told coherently from clarity of purpose and principles, act as a conduit to curiosity and truth seeking, fuelling the energy to enrich, transform and save lives… and the planet, too.

Alongside her husband Roger, a business writer, Sandy runs four coaching programmes through My Climate Story: The Story Revealer, Perfect Pitch, On the Stage and Storytelling Mastery.

Laurie McGinley – Pitching Coach

Laurie McGinley

Pitching Coach

Laurie, an architect-turned-coach, supports climate solutions founders with communication services that shine light on blind spots, storytelling services that maximise enrolment, and clear and powerful coaching to help them step into bigger, calmer, more confident versions of themselves, capable of receiving the millions of dollars they need to launch or scale. Through her guidance, founders learn how to make themselves understood every time they talk about their ideas to any audience. Consequently, investors are empowered to fully understand their pitches, making it easy to decide whether they can enrol in the vision. Laurie also works with consultants who help with introductions to investors and provide consulting on making business models more investable.

Through My Climate Story, Laurie offers The Empowered Pitcher and Bridge to Investment, both of which are tailored to individual needs.

 

Gwyneth Jones

Coach and Writer

Coming from a Psychology background, Gwyneth works to heal the multiple disconnects that have been normalised as part of today’s world – within ourselves, between humans, and between humans and nature.

Through My Climate Story, Gwyneth offers narrative coaching to look at the stories founders are telling themselves about who they are; assistance with tapping into founders’ authentic voice and purpose, listen to their inner wisdom and reconnect with who they really are and what they’re here to do; emotional intelligence support and training to help with the many difficulties of running a business, such as self-doubt, confidence and burnout; and emotional support and space-holding for those who want to express and process their fear, despair, guilt and anger around the climate crisis. She also produces written stories for the Content Team.

Gwyneth Jones - Executive Coach and Writer
Gwyneth Jones - Executive Coach and Writer

Gwyneth Jones

Coach and Writer

Coming from a Psychology background, Gwyneth works to heal the multiple disconnects that have been normalised as part of today’s world – within ourselves, between humans, and between humans and nature.

Through My Climate Story, Gwyneth offers narrative coaching to look at the stories founders are telling themselves about who they are; assistance with tapping into founders’ authentic voice and purpose, listen to their inner wisdom and reconnect with who they really are and what they’re here to do; emotional intelligence support and training to help with the many difficulties of running a business, such as self-doubt, confidence and burnout; and emotional support and space-holding for those who want to express and process their fear, despair, guilt and anger around the climate crisis. She also produces written stories for the Content Team.

Robin Wyatt – Visual Storyteller

Robin Wyatt

Visual Storyteller

My Climate Story is Robin’s brainchild, and he also leads the business’ Content Team. These creative professionals are devoted to making founders’ stories visual, so that it’s easier for them to make an emotional connection with those they seek to influence and engage. By leveraging the millennia-old human tradition of storytelling, Robin says, we can make ourselves understood. And through fostering understanding, we bring others into our fold. By leveraging the modern day power of digital media in the form of photography and video, founders are able to deepen this understanding with their audiences, and bridge any remaining uncertainties by helping them develop clarity.

Aside from looking after the day to day running of the business, Robin captures compelling images that bring founders’ origin stories to life and show how founders’ climate solutions work in practice.

Robin Wyatt – Visual Storyteller

Robin Wyatt

Visual Storyteller

My Climate Story is Robin’s brainchild, and he also leads the business’ Content Team. These creative professionals are devoted to making founders’ stories visual, so that it’s easier for them to make an emotional connection with those they seek to influence and engage. By leveraging the millennia-old human tradition of storytelling, Robin says, we can make ourselves understood. And through fostering understanding, we bring others into our fold. By leveraging the modern day power of digital media in the form of photography and video, founders are able to deepen this understanding with their audiences, and bridge any remaining uncertainties by helping them develop clarity.

Aside from looking after the day to day running of the business, Robin captures compelling images that bring founders’ origin stories to life and show how founders’ climate solutions work in practice.

Contact Us

To book a discovery call and find out more about what we can do for you, click the button below. Or, if you prefer writing, fill out the form and we will get back to you pronto. 

My Climate Story